One of my strenghts is video content creation.
Starting out as national marketing manager of Coldbuster floor heating, I Identified the need for a quick & easy ‘heads up’ installation video.
Consequently I created a series of innovative installation videos on YouTube to improve customer confidence in the DIY option, as seen on the left.
This was timely, being in line with the uptake of smartphone mobile devices & tablets. The YouTube videos were particularly successful in generating high value, returning customers; Trades who installed our floor heating in remote & regional all across Australia with no available Coldbuster installers or agents.
You can view the Youtube channel and more videos below.